Global Pet Expo, the industry’s largest trade show, took place in Orlando last week. For pet lovers, it is no surprise that global pet spending has reached $70 billion, and one third of that is in the U.S. As members of or family, their care is important, from nutrition and grooming, to comfort and entertainment. Our friends at Petcurean were there, and shared the following trends with us.
· High Tech Tracking: From activity trackers to communication devices, there are plenty of high-tech options coming for cats and dogs alike – like Pod Tracker, the smallest and lightest GPS + WiFi tracker. Once a novelty, these items are becoming more mainstream. And with Petchatz, you can video chat with and remote treat!
· Interactive Toys: Interactive toys are on the rise, and will make sure they stay entertainment, and they were all over the show! The Woodland Mouse Hunt toy, a show winner, will make sure Fluffy is having fun while you’re away.
· Limited Ingredient Food: Similar to trends in human food, many food manufacturers are offering healthy and high-quality food that is locally sourced, and only made with premium ingredients. And with food allergies in pets are a growing concern; 42 percent of consumers are worried their pet has a food allergy or intolerance. One of the products that Petcurean showcased is its GO! Limited Ingredient Diet SENSITIVITY + SHINEcat food, which offers a single source of meat protein (Duck) and as few, high quality ingredients as possible to meet the nutritional requirements of cats.
You can expect to see these product at pet specialty retailers now, or soon!
*This is a sponsored conversation written by me on behalf of Petcurean Pet Food. The opinions and text are all mine.